IMC · Interactive Multimedia Culture · Since 2001

The IMC Lab

A creative VR/AR/XR incubator making magical immersive experiences mixing arts+tech, virtual+real, bits+atoms pioneering the spatial computing revolution building toward an open, AGI-scale Outernet

See the work Watch the reel

Clients and partners

  • Apple
  • NASA
  • Meta
  • NVIDIA
  • Google
  • Netflix
  • Disney
  • Nike
  • United Nations
  • The White House
  • NBA
  • Memorial Sloan Kettering

Whitney Museum × NASA · Apple Vision Pro Developer Labs · White House Nation of Makers · CVPR 2026

Selected work

Early to every new medium.

A.I. / Cloud · AR · XR / IoT

Portals — 4D Spatial World Models

Persistent, editable 4D worlds at 60 fps on an iPhone. IEEE/CVF CVPR 2026.

View

A.I. / Cloud · XR / IoT

ZeroSpace — AI/XR Studio

A 50,000 sq ft AI/XR production studio in Brooklyn, featured on ABC News at the Oscars. With ZeroSpace.

View

VR

Justin Bieber — Virtual Concert

MTV VMA nominee for Best Metaverse Performance, driven live by body and facial capture. With WaveXR.

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VR

Pentakill: The Lost Chapter

Webby and Clio winner, with a world record of seven live motion-capture performers. With Riot Games, WaveXR and The Mill.

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Pentakill: The Lost Chapter — Riot Games

AR

Paint-AR

Augmented reality for holographic storytelling: paint and sculpt in 3D around you, with featured artists like Richard Prince.

View
Download Paint-AR on the App Store

XR / IoT

Reality Remix

An interactive VR and AR exhibition at the lab’s New York gallery.

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Reality Remix VR/AR Exhibition

What’s next

The next interface is a world you can talk to.

  • Speak a world into being

    Portals: describe a scene and it appears. Worlds persist and stay editable on iPhone, the web and Apple Vision Pro.

    Portals Join the beta

  • 4D world models, in your pocket

    Our CVPR 2026 paper: persistent, editable 4D spatial world models running on phones, glasses and headsets.

    Read the paper

  • Open, portable spatial media

    XRAI: one file carries a scene’s structure, intent, provenance and edit history, and renders on any engine.

    XRAI

  • Agents that see what you see

    Jarvis: a permissioned voice and vision assistant that acts on what you are looking at.

    Jarvis

Portals early access

The World is Your Canvas. Remix Reality. Build Portals With Us. Make Money.

Portals turns a sentence into a persistent 3D world you can place in real space. We are inviting early testers, artists and AI+XR creators to shape it.

I want to join as (choose at least one)

We use this only to contact you about Portals and about featuring your work. If you leave a profile blank, we may look for your public profiles to see your work.

AI + VR / AR / XR Portfolio

Virtual Reality, Augmented Reality + Mixed Reality
Clients, projects + press

ZeroSpace — AI/XR Studio

ZeroSpace — AI/XR Studio

CTO of the 50,000 sq ft Brooklyn ICVFX studio: AI/XR build, 3X revenue, ABC News Oscars feature.

View ZeroSpace — AI/XR Studio
H3M — Creative AI Production

H3M — Creative AI Production

President of H3M. Generative + creative-AI production pipelines for entertainment talent, including Kevin Hart.

View H3M — Creative AI Production
Paint-AR

Paint-AR

AR app for holographic painting + sculpting

View Paint-AR
COVID-vis Magic Leap App

COVID-vis Magic Leap App

The first networked volumetric CT/MRI viewer, built with Memorial Sloan Kettering and the National Institutes of Health.

View COVID-vis Magic Leap App
White House

White House

IMC Lab invited by President Obama to White House

View White House
3Dskan

3Dskan

Tools for 3D scanning + 3D printing

View 3Dskan
SwmFly

SwmFly

VR app: Fly like a bird, swim like a fish

View SwmFly
Beyond TV

Beyond TV

Interactive exhibition at The Paley Center for Media

View Beyond TV
New Museum

New Museum

New Museum Festival of Ideas featured our work

View New Museum
NBA

NBA

Stadium interactivity software

View NBA
No Longer Empty

No Longer Empty

VR & mixed reality installation for No Longer Empty exhibition

View No Longer Empty
Holodec

Holodec

Immersive, collaborative mixed reality environment

View Holodec
MedaVRse

MedaVRse

Meditation app to visualize + sonify brain waves

View MedaVRse
nVizz

nVizz

Cloud platform for big data visualization

View nVizz

Infinite imagination.
Reality remixed.

About IMC Lab

A creative VR/AR/XR incubator
making magical immersive experiences
mixing arts+tech, virtual+real, bits+atoms

Selected work

A media lab and gallery in New York City focused on VR, AR and mixed reality. Since 2001 we have collaborated with artists and coders from 20+ countries and consulted for the White House and the United Nations, producing 100+ exhibitions, education events, enterprise software, apps and interactive experiences — shown in parks, museums, movie theatres, stadiums and concerts, on buildings in Times Square and on billboards on seven continents.

  • Built the AI/AR software later acquired by H3M and published on the Apple App Store and the Meta Quest Store.
  • ‘Powers of 10’ — the world’s first STEM metaverse app.
  • Paint-AR: 8.5M+ views and 30K+ downloads across 20 countries. Mask-AR: 1M+ views, 10K+ downloads.
  • COVIDvis, with the NIH, Memorial Sloan Kettering and Magic Leap — volumetric CT/MRI visualisation and AI segmentation.
  • An 80-ft installation for Meta, systems for Google and IAC, and work in the Whitney Museum.
  • Architecture previsualisation that saved $15M+ and more than 1,000 hours.
  • Portals — a persistent, editable 4D spatial platform, with a CVPR 2026 Workshop paper and a U.S. provisional patent.

We support artists and coders exploring imaginative uses for new technologies — building work that blends the virtual and the real, and augmented, interactive experiences that link people.

News + Awards

Across The IMC Lab and its partner studios ZeroSpace, WaveXR and H3M, clients and partners include Apple, NASA, the Whitney Museum, Meta, NVIDIA, Google, Netflix, Disney, Nike, Memorial Sloan Kettering, the NIH, the United Nations and the White House. The work has won a Webby and a Clio, earned an MTV VMA nomination, and been selected for Apple Vision Pro Developer Labs and the White House Nation of Makers. Coverage includes The New York Times, The Wall Street Journal, Wired, CNN, NPR, Rolling Stone and ABC News.

H3M.ai Portals · CVPR 2026 GitHub · IMC Lab GitHub · JT5D Instagram

A true artist
is not one who is inspired,
but one who inspires others.
Salvador Dali

VR/AR/XR Services

VR/AR/XR apps,
Interactive + immersive environments

VR/AR App Development

We make apps for iOS, Android, Oculus, HTC Vive, Magic Leap, GearVR & Cardboard.

Immersive Experiences

We make magical collaborative, immersive experiences with brands & artists alike.

Data Visualization

We specialize in interactive 3D & "big-picture" representations of dynamic data sets.

A.I. & Cloud

We leverage deep learning & 15 years experience in enterprise Web software.

VFX & 360 Film

We specialize in the latest generative, 3D & ultra immersive content.

3D Scans & 3D Prints

We leverage new techniques in photogrammetry & AI.

The true sign of intelligence
is not knowledge but imagination.
Albert Einstein

Products

Use them today, bring them to your venue, or build the next one with us.

Open beta · iPhone, web, Apple Vision Pro

Portals

AI-native spatial builder. Say what you want and it appears; worlds persist, stay editable and go with you from iPhone to the browser to Apple Vision Pro.

Join the beta Learn more about Portals

Use them today

For venues and partners

From the archive

  • 3Dskan Turn phone videos into detailed 3D models with AI photogrammetry. From the lab
  • Fish5D Conduct live music and 5D soundscapes with a chorus of dancing fish. No longer in the App Store

We are proud founding members
of the Nation of Makers
National Non-Profit Convened by President Obama at the White House

Contact Us

Learn more about our VR/AR/XR Lab, Artists, Engineers + Unity Developers.

  • By appointment only.

Visit our lab + gallery showroom
in the heart of New York City.